PRINCIPALS
A little background on the I-8ighty6ix principals
Peter Kay and Ron Snyder go back decades when they first met early in their careers working at a major advertising agency in Southern California. Over time, they not only established a productive and complementary working relationship but a strong and lasting friendship.
Similarly, Ron spent much of his career immersed in driving innovation as a leader of some of the world’s most pre-eminent creative organizations – ranging from advertising powerhouse DDB Worldwide to brand strategy pacesetter Siegel + Gale, and on the client-side heading up marketing for Taco Bell Corporation.
Peter’s approach to innovation workshops is built on a foundation of understanding and insight while serving in leadership positions on both the consultant and client-sides of business, including organizations as diverse as global advertising agency Foote Cone & Belding, PacificCare Health Systems and quantitative research stalwart, Lieberman Research Worldwide.
Peter’s approach to innovation workshops is built on a foundation of understanding and insight while serving in leadership positions on both the consultant and client-sides of business, including organizations as diverse as global advertising agency Foote Cone & Belding, PacificCare Health Systems and quantitative research stalwart, Lieberman Research Worldwide.
Similarly, Ron spent much of his career immersed in driving innovation as a leader of some of the world’s most pre-eminent creative organizations – ranging from advertising powerhouse DDB Worldwide to brand strategy pacesetter Siegel + Gale, and on the client-side heading up marketing for Taco Bell Corporation.
As partners in I-8ighty6ix, Peter and Ron developed and fine-tuned the processes involved in innovation workshops, including the principles that are critical to their design and success. For that reason, they are passionate about the business they’ve built, the results that they have achieved for their clients, and the importance of their role in helping unlock the possibilities that the future holds for stakeholders and consumers, alike.
