Author name: randall@extima.com

The 2025 Nobel Prize in Economics sent a clear message to global business leaders:
innovation isn’t a buzzword — it’s the engine for long-term growth.

Cracker Barrel’s rapid brand overhaul was meant to attract a new generation, but instead it revealed the risks of abandoning brand heritage. By stripping away familiar symbols, the company triggered backlash, financial loss, and a swift retreat—proving that modernization works best when it builds on trust, not replaces it.

In an era where the airline industry is dominated by large carriers focused on maximizing passenger numbers and profits, niche airlines are carving out unique spaces by offering specialized services tailored to specific market segments

In any number of consumer-facing businesses around the world, payment without cash is so common as to be an afterthought, particularly among younger consumers.

Despite heavy investments in strategic marketing research, many projects fail to deliver significant business impact.

In an era where the airline industry is dominated by large carriers focused on maximizing passenger numbers and profits, niche airlines are carving out unique spaces by offering specialized services tailored to specific market segments

In an attempt to maximize cutting-edge generative #AI for #innovation, large companies are discovering that the best ideas come from within the company rather than from stand-alone labs.

Doritos is known to push boundaries with its messaging and advertising, often featuring bold and edgy content that resonates with its target demographic.